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Screenshot Tutorials

Each guide is built around annotated screenshots. Follow the steps visually, see exactly what to click, and understand what you are looking at before moving on.

Person at desk annotating a printed GA4 data export with colored markers, organizing page performance data GA4 & Data
11 steps Beginner

Exporting Page-Level Traffic Data from GA4

GA4 changed the export workflow significantly from Universal Analytics. This guide walks through navigating to the Pages and Screens report, applying the right filters, and exporting to a format you can work with in a spreadsheet.

1 Open Reports and navigate to Engagement
2 Select Pages and Screens
3 Set date range to at least 12 months
4 Download as CSV and verify the output
Crawling
8 steps Beginner

Setting Up Screaming Frog for a Content Audit Crawl

Before you can audit anything, you need a complete URL inventory. Screaming Frog is the most widely used tool for this. This guide covers installation, the basic crawl configuration, and how to export the right columns for an audit spreadsheet.

GA4 & Data
7 steps Intermediate

Building a Custom GA4 Exploration to Find Low-Engagement Pages

The standard Pages and Screens report is a starting point, but GA4 Explorations give you more control. This guide shows how to build a free-form exploration that surfaces pages with high sessions but low engagement time.

Wide shot of a whiteboard covered in a hand-drawn content decision flowchart with sticky notes, two people standing nearby in discussion Decision Making
9 steps Intermediate

The Update-Merge-Delete Decision Tree: Working Through It Page by Page

This guide provides a structured decision framework and walks through four example scenarios to show how the logic applies in practice. Includes a downloadable decision checklist.

GA4 & Data
6 steps Beginner

Finding Zero-Traffic Pages in Google Analytics 4

Pages that receive no organic traffic at all are often invisible in reports because they simply do not appear. This guide shows how to identify them by cross-referencing your crawl data against your GA4 export.

Thin Content
5 steps Intermediate

Identifying Thin Content Using Word Count and Engagement Data Together

Word count alone does not define thin content. A short page can be perfectly adequate. A long page can be thin in every meaningful way. This guide shows how to combine content depth signals with engagement data to identify genuine thin content.

Decision Making
13 steps Advanced

Executing a Page Merge: The Complete Technical and Editorial Process

Merging two pages is not just a writing task. It involves redirects, internal link updates, canonical tag verification, and monitoring the result over several months. This is the most comprehensive guide on the site and walks through the entire process from decision to post-merge measurement.

1 Verify the pages genuinely cover overlapping territory
2 Identify the stronger URL to keep
3 Draft the merged content incorporating both sources
4 Implement 301 redirect from the removed URL
Crawling
6 steps Beginner

Using Google Search Console to Supplement Your URL Inventory

Screaming Frog crawls what it can find. Google Search Console shows what Google has actually indexed. Combining both gives you a more complete picture than either alone.